The Hearst Corporation’s CHRONICLE: Corporate Propagandists in San Francisco’s Spectator Democracy
Saturday, June 1st, 2002The Hearst Corporation’s media empire — including the San Francisco Chronicle — began in 1880 with the acquisition of the San Francisco daily Examiner by gold mining mogul George Hearst. His son, William Randolph Hearst, took over the paper in 1887, following his expulsion from Harvard University and his father’s successful ascension to the U.S. Senate.
Willliam Randolph Hearst immediately left his imprinteur on the paper by embracing sensationalism — big, lurid headlines, illustrations, photos and comics used to pique casual interest from workingclass and immigrant readers. Eight years after assuming control of the Examiner, W.R. Hearst moved to New York, where he used $180,000 from a $7.5 million gift his mother had given him that year to acquire the New York Journal. Hearst’s Journal was soon to employ the same sales-stimulating sensationalism that marked the Examiner, and the continentspanning Hearst media empire was born.
